Jag Lamba is the founder and CEO of Certa. Jag grew up in Bombay, India, and studied computer science before kicking off his career as a software engineer. After moving to the U.S. and transitioning into Product Management, he began pursuing his MBA from Wharton while working at McKinsey, eventually moving into its strategy consulting practice. Jag founded Certa in 2016 with help from Techstars and angels.
It has certainly been an upward trajectory since that point, so we spoke with Jag to get the lowdown on Certa.
Jag, what is Certa?
Certa’s SaaS platform helps firms like MasTec, Indeed, Uber, and Box with global third party compliance, risk management and ESG. Certa provides a single place to manage all third parties globally, improves onboarding time by up to 80%, with 100% compliance and risk management, while freeing up time to work on more strategic projects. Thanks to a no-code studio and extensive library of over 120 integrations, Certa establishes a single, reliable source for up-to-date third-party data, empowering teams to focus on strategic growth.
What issue does your solution solve?
Today’s organisations are increasingly global interconnected ecosystems of thousands of suppliers, partners, and clients. Each relationship adds risks like data security, privacy, and fraud. Additionally, companies deal with ever-increasing compliance burdens, such as the recent Uyghur Forced Labor Prevention Act (UFLPA) in the U.S. and the German Supply Chain Due Diligence Act (LkSG), along with pressing Environmental, Social, and Governance (ESG) goals. A firm’s competitive edge depends on its ability to work with third parties efficiently, safely, and swiftly. Existing systems at best offer point solutions which are often a pain to integrate, struggle to manage interconnected risks, and third-party data ends up siloed across multiple systems. Certa provides the most comprehensive and intelligent platform for global third-party management across procurement, compliance, and ESG.
Who is your solution aimed at? What does your perfect client look like?
Certa targets procurement, risk, and compliance teams across all industries globally, offering an AI-driven platform that simplifies and enhances third-party management. Our solution is ideal for any organization seeking efficient risk management, compliance adherence, and ESG integration in their third-party operations. With its comprehensive, customizable features, Certa is designed to empower teams to navigate the complexities of vendor relationships effortlessly, making it a crucial tool for businesses committed to operational excellence and strategic third-party oversight.
What is the biggest challenge Certa faces?
At Certa, our biggest hurdle is staying ahead of the constantly evolving regulations and risks that third-party management brings. The world of business is always changing, especially when it comes to staying compliant and managing risks. That’s why our main focus is to not only keep our platform up to date but also to anticipate what our clients will need next. We use cutting-edge technology like GenAI to make managing the entire third-party lifecycle smoother and more efficient. This strategic approach allows us to embed risk and compliance management seamlessly into the procurement process, providing our clients with a solution that simplifies these complexities, letting them focus on their core business.
Why pick Certa?
Certa’s platform – powered by AI – streamlines otherwise slow, hard-to-update processes by connecting your siloed data sources, reducing IT resource needs, and giving you full visibility over every stage via continuous monitoring and alerts. Personalize your workflow from intake to monitoring offboarding for true end-to-end orchestration, all in one place.
- Tailored Automation
Customise your automation journey, from complete streamlining to balanced control. Certa’s workflow automation tool can cut onboarding time by up to 300%, while maintaining full oversight at every stage. - AI-powered Workflows
Harness the power of CertaAssist: use natural language to create and edit workflows, spark insights with on-demand data visualisation, and autofill cumbersome onboarding forms. - Modular Building Blocks
Easily implement Certa’s preconfigured modules – built based on best practices from Fortune 100 companies – to address your Compliance, Risk, and ESG needs out of the box. - Enterprise Grade
Certa is proven at large enterprises with over 120+ readymade integrations, 41 languages, BYOK encryption for PII, WCAG accessibility compliance, SOC2 & GDPR Compliance, EU data residency.